If you cannot view this newsletter, please click here.
asklilach for your virtual pa solutions


Approx. reading time:

1.5 minutes

Quick Overview

Branding Image
Introduction
Branding Image
Green Audit:Grass-Tinted Specs
Branding Image
Did You Know... We Provide Marketing Services!
Branding Image

About Me

 

 Branding Image

Dear {FIRST_NAME}

Welcome to the first edition of the AskLilach newsletter in our new design! 

As always we have been very busy, and we're so excited to have our new website launched! But I want to just take a moment out to wish everyone a very happy Easter or Pesach.

Big news - next week we are moving office! This makes AskLilach one of the very few Virtual Assistant companies  in the entire country that has their own offices. We are very excited as this is another milestone in our continued growth, and we are looking forward to bringing on more staff soon as our workload is still increasing!

Also, we've begun implementing Infusionsoft, our new CRM system, which has been quite successful and we are experiencing great results.

For those of you who didn't catch the video of the last one-day workshop in action, you can click here to see it on You Tube.

Green Audit: Looking at Your Business Through Grass-Tinted Specs

Branding Image

Once upon a time, businesses would brag about their charity work and involvement with community programmes, but Green issues are now at the top of the agenda. Companies are racing to prove that they are ecologically friendly, and regardless of motivation, the results are the same - the planet benefits (as do our great-great grandchildren). So how can we make our businesses more eco-compliant? Here are some ideas…

1. Share Your Journey
If you have a regular drive to work, is there any way you can share the journeys in with one of your colleagues? Sure, it can be a bit of a hassle from time to time, but it shouldn’t be difficult with a little co-ordination and forward planning. And it will give you some time to do a bit of reading or extra sleeping on the days when you aren’t driving. A friend of mine started doing this last year and it’s worked out a treat. He car-shares twice a week – which is a lot better than nothing at all – and his wife is happier because as a result of agreeing to a fixed time with the car-share buddy, he never stays too late in the office!

2. Let Your Cup Runneth Over
Try doing a count one day – how many times do you go to the water cooler, pick up a fresh cup and put it in the bin again? What about a disposable cup from the coffee machine? This eco-gesture is pretty simple and you’ll need the following items to cultivate a ‘green’ drinking habit: One plastic bottle, one thermos cup, two labels and one marker pen. You’ve got it - write your name on the stickers, put them on the side of the containers, and from this day on try to drink from the reusable cups as much as possible.

3. Monitor Your Usage
Do you even want to know how much energy is wasted by hundreds of thousands of computer monitors being left on overnight?  I mean, there are huge amounts of energy wasted when people leave home televisions on standby when they leave the house, so can you imagine what it must be like for computer monitors? It’s been estimated that in the USA, £7.5 million worth of energy is wasted from leaving computers switched on. Oops. When you go home, turn it off.

4. Big Green Feet: Know Your Footprint
We all know about carbon footprints, but often don't think about what's called our secondary carbon footprint, which the amount of fuels burned during the various stages from the manufacture to the disposal of the products we use. We can think twice before buying a pint of milk that’s packaged in plastic and transported in from the other side of the country – milk in a glass bottle from a local dairy has to travel a shorter distance and is in a container that can be easily recycled. Easy stuff.

5. A Grassroots Green Board
There is no shortage of ideas for making your office more green. It might be switching your light bulbs to energy-saving ones or turning down the heating by a couple of degrees and encouraging people to wear jumpers. Better still, keep the whole thing grassroots – why not put up a notice board for people to write their own ideas down? Organisations often have a lot more inherent wisdom than they take credit for and it’s worth giving your colleagues the opportunity to share their own ideas. And if you come up with any world-changing ideas, let us know!

Here are some websites to help you along with greening your business:
Green shopping -
http://www.greenrewards.co.uk
Carbon footprint calculator:
http://www.carbonfootprint.com/
Fairtrade foundation:
http://www.fairtrade.org.uk/

 

© Ask Lilach Limited
If you would like to read more of asklilach's articles please click
here

Branding Image

Did You Know... AskLilach Provides Marketing Services!

Branding Image

Need Marketing Help? We Do That Too.

Drawing on our experience of marketing in various fields as well as for our own company, we are pleased to offer marketing services for your business. Whilst our expertise is not in graphic or web design (please go to designers for that – we have some excellent references should you need them!), we offer:

  • Marketing strategies
  • Press releases
  • Information packages
  • Strategies for increasing your company’s public profile
  • Price packages
  • Analysis of current marketing strategies
  • Create communication and branding strategies
  • Create copy for promotional items – both print and digital– including web sites, brochures, leaflets, exhibitions, conference support and mail shots
  • Co-ordinate promotional items, ensuring consistent messaging
  • Impart fresh, new image and ‘weight’ to your professional identity

Marketing is a very fluid art, and we believe in having price packages that reflect that. By creating a “pick and mix” format, you are able to continually improve your marketing strategies whilst maximising your investment. For example, one month you may need to set up a newsletter and write loads of articles for a new venture, but the next month you could focus on other areas such as increasing your network and raising your online profile. We give you the flexibility to do all of that, and more. Our marketing strategies are all custom-made to order, based on your specific needs and your current circumstances. And, if there’s anything you don’t see on here, just ask! Chances are, if you need it, we can do it.

Branding Image

About Me

Branding ImageWho is Lilach Bullock?  I am an entrepreneur, having successfully set up two companies (asklilach ltd and Virtual PA Training) and am still a director of both.  I am also a successful trainer, running a full programme of events for potential virtual assistants and mentoring several through their start up phase. 

My business achievements have been recognised; I was a finalist at the National VA of the Year award in 2007 and went to Downing Street as a nominated finalist at Mumpreneur of the Year 2008.

 

I write a regular blog - on an eclectic range of subjects.  I welcome your comments and feedback, so subscribe to the RSS feed of my blog and you’ll get an alert when there is something new to read.

 

I publish a regular business newsletter, which is available on my website and have produced several published business articles.  These have proved very popular with both business people, company owners and to potential virtual assistants etc.

I also undertake speaking engagements and have media experience in tv, radio and press.


 
Contact Ask Lilach
© Ask Lilach Limited 2008 | All rights reserved | Newsletter designed and managed by askLilach Ltd
Click here to unsubscribe